As of the 31st July 2014, Ruffle No Feathers Limited has ceased trading.

The reason this business was set up, was to help BUAV approved, Cruelty Free Brands become more recognisable and to raise awareness of animal testing on day to day products. More and more high street stores are stocking Cruelty Free Products and as a small company and without the buying power, its very difficult to compete with these companies.

But at the end of the day, it was never about making money, awareness of Animal Testing by the manufacturers of beauty and cleaning products is much more an important issue.

Make sure you have the leaping bunny logo on products that you buy, for more information on retailers who offer Cruelty Free Products and Shopping services, please see: Cruelty Free International Shopping Directory

I just want to take this time to thank all of the people who have supported me in this venture, both family and customers.


Rebecca x

Cruelty Free Shopping from Ruffle No Feathers!

Here you will discover an emporium of the best beauty, cosmetic and household products sourced from only BUAV (British Union for the Abolition of Vivisection) approved companies from around the country.

Ruffle No Feathers is the first, and only, online retailer in the UK offering a wide range of various companies’ products that meet the strict standards of the BUAV and in turn have been awarded the Leaping Bunny logo.

Don’t worry if you don’t see your favourite cruelty free certified brands on here at the moment, as we aim to bring you as many brands as possible as we move forward through 2014. In the meantime, feel free to get in touch and let us know your favourite Certified brands and we will do our best to get these stocked for you as soon as we possibly can.

Happy Cruelty Free Shopping!

About Ruffle No Feathers

Cruelty Free Shopping from Rebecca SpencerMy idea came about when I’d become frustrated of having to shop in various different outlets to meet my personal requirements in shopping for cruelty free products. Just think about it, who really buys from just one brand…

Read more


Cruelty Free Shopping BrandsRuffle No Feathers offers a wide range of brands including Astonish, BM Beauty, Buddha Beauty, Bulldog, Glam Cosmetics, Shangri La Organics and Spa Ritual, with more brands being added all of the time.

Read more